Deliveroo wanted to tell the nation that all its favourite foods were on their app. They also wanted to target families in order to expand their market share outside of London and beyond its Gen Z core demographic.
So we came up with an ad that literally featured as many of Deliveroo’s partners - KFC, Burger King and Wagamama - as we could squeeze into 30 seconds - and one magic Deliveroo bag.
The spot drove record sales for the company for four weeks after the ad aired and was the second most-remembered advert in the UK in September 2019.
Despite displaying legally compliant terms and conditions, the ad was banned after two months following complaints that it was misleading. While this obviously wasn't the desired outcome, it actually sparked further conversation online and in the press, increasing reach and leading to a second substantial peak in sales.
Deliveroo wanted to tell the nation that all its favourite foods were on their app. They also wanted to target families in order to expand their market share outside of London and beyond its Gen Z core demographic.
So we came up with an ad that literally featured as many of Deliveroo’s partners - KFC, Burger King and Wagamama - as we could squeeze into 30 seconds - and one magic Deliveroo bag.
The spot drove record sales for the company for four weeks after the ad aired and was the second most-remembered advert in the UK in September 2019.
Despite displaying legally compliant terms and conditions, the ad was banned after two months following complaints that it was misleading. While this obviously wasn't the desired outcome, it actually sparked further conversation online and in the press, increasing reach and leading to a second substantial peak in sales.
VDUBLINE
ADVENTURE IN EVERY VAN
Posters advertising VDubline's campervan hire.
With Covid restrictions being relaxed this summer and staycations being the most likely option for UK holiday-goers, VDubline wanted to advertise its range of campervans for hire.
Using beautiful landscapes across Britain, from St. Ives to Cumbria to the Highlands, we showed customers that there’s still plenty of adventure to be had anywhere in the UK - and it's best in a van.
Hello
I’ve spent 17 years working with some of the world’s biggest brands
in some of the world’s best agencies. I’ve produced award-winning campaigns, driven record sales, defined agencies' visions, built departments, mentored teams, won pitches, formed thriving client relationships and made consumers fall in love with brands through
the power of storytelling.
Having worked in every sector imaginable, in agencies
and in-house, I’m well versed in everything from tech innovation
to traditional advertising and offer an integrated approach to work
that works.
A hands-on Creative Director who still loves to do creative work,
I’m adept at writing film and TV scripts, social-savvy copy, insightful strategy documents, meaningful manifestos and persuasive pitch presentations. I’m equally at home art directing and ensuring campaigns are visually compelling. I also love to present to anyone who’ll listen.
Experience
FREELANCE CD, Various (Jun 2023 - Present)
Xpedition LA - Sega, Google, Liquid Death.
Trouble Maker - Peroni Nastro Azzurro 0.0% sports brand partnership.
AMV BBDO - Promoting VR for business with Meta for Work.
McDonald’s - Game partnership for Happy Meal.
META London
CREATIVE LEAD (Jun 2022 - April 2023)
Promoted US content series exploring the metaverse with an on-platform campaign and AR filter experience. Also produced
a live event in Lagos for Nigerian artists to share their creativity through music, NFT exhibitions and AR experiences. Finished up helping Meta win over global policy makers in Public Affairs.
THE&PARTNERSHIP London
CREATIVE DIRECTOR (Jan 2022 -Jun 2022)
Established and lead internal studio for Mars’ global petcare portfolio delivering creative for web, social, CRM, eCommerce.
ATOMIC London
CREATIVE DIRECTOR (Aug 2021 to Dec 2021)
Helped develop and sell in agency’s most significant business win.
AO.COM London
CREATIVE CONSULTANT (Jan 2021 to Aug 2021)
Developed their new brand platform and launch campaign.
DELIVEROO London
CREATIVE DIRECTOR (May 2019 to Jan 2021)
Drove growth across UK, Europe, UAE and APAC for 18 months, expanded creative studio with new hires, launched brand partnerships with ITV’s Saturday Night Takeaway, Disney+, the FA and the England Football Team and launched Deliveroo’s 2020 brand platform.
R/GA London/Miami
DIGITAL CREATIVE DIRECTOR / WRITER (2018 to 2019)
Tasked with launching $2bn tech start-up Magic Leap’s mixed reality device in 5 weeks. Defined brand TOV, oversaw online communications, CRM, film production, website and helped produce their first global developer summit, Leap Con, in LA.
IRIS WORLDWIDE London/New York
CREATIVE DIRECTOR / WRITER (2013 to 2018)
Led multiple FMCG accounts including Domino’s, KFC and the Britvic portfolio (Robinsons, Pepsi, 7up, Tango). Took Domino’s from a brand without any digital presence to a company with cult-like fame online with thousands of active users. Cannes Lion nominations for Domino’s Pizza Legends campaign and #DominosMeltdown. Created and integrated interactive mobile experience into Domino's app.
Awards
Cannes Lions nomination – Domino's Pizza Legends
Cannes Lions nomination – Domino's Meltdown
MAA Awards, Best Campaign – Domino's Pizza Legends
MAA Awards, Best Campaign – Domino's Meltdown
Campaign, Top 10 engagement idea of 2015 – Pizza Legends
Campaign Media Award – Domino's Pizza Legends
FWA mobile site of the day – Domino's Pizza Legends
Money Marketing Awards, Best Digital Communication
– Barclaycard My Player Twin
DMA, Best use of Technology – Barclaycard My Player Twin
DMA, Best Digital Destination – Barclaycard My Player Twin
Brand Republic Digital Awards, Gold – My Player Twin
Education
2.1 BA Hons Graphic Design - UCA.
.