Deliveroo wanted to tell the nation that all its favourite foods were on their app. They also wanted to target families in order to expand their market share outside of London and beyond its Gen Z core demographic.
So we came up with an ad that literally featured as many of Deliveroo’s partners - KFC, Burger King and Wagamama - as we could squeeze into 30 seconds - and one magic Deliveroo bag.
The spot drove record sales for the company for four weeks after the ad aired and was the second most-remembered advert in the UK in September 2019.
Despite displaying legally compliant terms and conditions, the ad was banned after two months following complaints that it was misleading. While this obviously wasn't the desired outcome, it actually sparked further conversation online and in the press, increasing reach and leading to a second substantial peak in sales.
Deliveroo wanted to tell the nation that all its favourite foods were on their app. They also wanted to target families in order to expand their market share outside of London and beyond its Gen Z core demographic.
So we came up with an ad that literally featured as many of Deliveroo’s partners - KFC, Burger King and Wagamama - as we could squeeze into 30 seconds - and one magic Deliveroo bag.
The spot drove record sales for the company for four weeks after the ad aired and was the second most-remembered advert in the UK in September 2019.
Despite displaying legally compliant terms and conditions, the ad was banned after two months following complaints that it was misleading. While this obviously wasn't the desired outcome, it actually sparked further conversation online and in the press, increasing reach and leading to a second substantial peak in sales.
VDUBLINE
ADVENTURE IN EVERY VAN
Posters advertising VDubline's campervan hire.
With Covid restrictions being relaxed this summer and staycations being the most likely option for UK holiday-goers, VDubline wanted to advertise its range of campervans for hire.
Using beautiful landscapes across Britain, from St. Ives to Cumbria to the Highlands, we showed customers that there’s still plenty of adventure to be had anywhere in the UK - and it's best in a van.
Case Study
#DOMINOSMELTDOWN
Melt the Domino's delivery driver ice statue
and win pizza for a year.
Domino's biggest sales promotion is its
Winter Survival Deal. So they asked us to promote the offer in the social space.
We decided to hero the guys and gals on
the frosty front line - the delivery drivers - braving the elements to deliver the deal whatever the weather.
So we made an ice sculpture of a Domino's driver. Pizza lovers could then melt the statue
by tweeting #DominosMeltdown to give it a blast of heat. If that made the box drop, they won.
-
Number 1 trending topic in the UK
-
12,045 tweets in 6 hours
-
Tweet made every 1.47 seconds
-
18,609,175 potential Twitter reach
-
Average viewing time of 13:10 minutes
-
Viewed in 88 countries
-
76% uplift in online sales for the day
-
MAA Winner: Best campaign on a small budget
Thank-you video
