Deliveroo wanted to tell the nation that all its favourite foods were on their app. They also wanted to target families in order to expand their market share outside of London and beyond its Gen Z core demographic.
So we came up with an ad that literally featured as many of Deliveroo’s partners - KFC, Burger King and Wagamama - as we could squeeze into 30 seconds - and one magic Deliveroo bag.
The spot drove record sales for the company for four weeks after the ad aired and was the second most-remembered advert in the UK in September 2019.
Despite displaying legally compliant terms and conditions, the ad was banned after two months following complaints that it was misleading. While this obviously wasn't the desired outcome, it actually sparked further conversation online and in the press, increasing reach and leading to a second substantial peak in sales.
Deliveroo wanted to tell the nation that all its favourite foods were on their app. They also wanted to target families in order to expand their market share outside of London and beyond its Gen Z core demographic.
So we came up with an ad that literally featured as many of Deliveroo’s partners - KFC, Burger King and Wagamama - as we could squeeze into 30 seconds - and one magic Deliveroo bag.
The spot drove record sales for the company for four weeks after the ad aired and was the second most-remembered advert in the UK in September 2019.
Despite displaying legally compliant terms and conditions, the ad was banned after two months following complaints that it was misleading. While this obviously wasn't the desired outcome, it actually sparked further conversation online and in the press, increasing reach and leading to a second substantial peak in sales.
VDUBLINE
ADVENTURE IN EVERY VAN
Posters advertising VDubline's campervan hire.
With Covid restrictions being relaxed this summer and staycations being the most likely option for UK holiday-goers, VDubline wanted to advertise its range of campervans for hire.
Using beautiful landscapes across Britain, from St. Ives to Cumbria to the Highlands, we showed customers that there’s still plenty of adventure to be had anywhere in the UK - and it's best in a van.
TV
DOMINO'S PIZZA LEGENDS
Domino’s biggest sales driver was its Create Your Own pizza feature.
Problem is, every pizza brand offers this nowadays.
So how could Domino’s make it ownable while increasing market share?
Make it legendary, of course.
We developed a whole new platform that lets fans create their own handmade pizza in a fun and innovative way.
Each crust, sauce, topping and occasion selection has its own unique animation that comes to life when building their pizza.
Fans could name their creation, give it a logo and order it again and again.
Now that’s what we call ‘pizza crustomisation’.
With special thanks to Media Monks, this was a mobile first in instant video with sound.
Listen to:
Ed Sheeran talking Pizza Legend live on Capital FM
Read about:
Ed Sheeran's Pizza Legend in NME
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£5m sales to date
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500,000 Legends created so far
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44% repeat purchase of Pizza Legends
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20% of sales to lapsed customers
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Sales up 14% from previous quarter
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A Pizza Legend creation is the highest value order by 38%
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39% increase in brand love
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4m Facebook reach
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8.7m twitter impressions
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FWA mobile site of the day
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Campaign Media, Food & Retail - Winner
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Campaign top 10 engagement idea of 2015
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Cannes Lion Nomination
Case Study
