Deliveroo wanted to tell the nation that all its favourite foods were on their app. They also wanted to target families in order to expand their market share outside of London and beyond its Gen Z core demographic.
So we came up with an ad that literally featured as many of Deliveroo’s partners - KFC, Burger King and Wagamama - as we could squeeze into 30 seconds - and one magic Deliveroo bag.
The spot drove record sales for the company for four weeks after the ad aired and was the second most-remembered advert in the UK in September 2019.
Despite displaying legally compliant terms and conditions, the ad was banned after two months following complaints that it was misleading. While this obviously wasn't the desired outcome, it actually sparked further conversation online and in the press, increasing reach and leading to a second substantial peak in sales.
Deliveroo wanted to tell the nation that all its favourite foods were on their app. They also wanted to target families in order to expand their market share outside of London and beyond its Gen Z core demographic.
So we came up with an ad that literally featured as many of Deliveroo’s partners - KFC, Burger King and Wagamama - as we could squeeze into 30 seconds - and one magic Deliveroo bag.
The spot drove record sales for the company for four weeks after the ad aired and was the second most-remembered advert in the UK in September 2019.
Despite displaying legally compliant terms and conditions, the ad was banned after two months following complaints that it was misleading. While this obviously wasn't the desired outcome, it actually sparked further conversation online and in the press, increasing reach and leading to a second substantial peak in sales.
VDUBLINE
ADVENTURE IN EVERY VAN
Posters advertising VDubline's campervan hire.
With Covid restrictions being relaxed this summer and staycations being the most likely option for UK holiday-goers, VDubline wanted to advertise its range of campervans for hire.
Using beautiful landscapes across Britain, from St. Ives to Cumbria to the Highlands, we showed customers that there’s still plenty of adventure to be had anywhere in the UK - and it's best in a van.
KFC - THE COLONEL'S CLUB
Tell everyone about all the finger lickin’ freebies they can get when they download the Colonel’s Club app.
Online and in-store posters prompted KFC lovers
to sign up to the app where they can collect and store stamps for future offers. This was supported by a suite of emails that winged their way to hungry
inboxes with offers on everything from free wings
to student discounts to rewards for ‘feedbwark’.
![11305277_TRIGGER EMAIL_2KFC-trigger email-02[4].jpg](https://static.wixstatic.com/media/d37c05_69ad0ec2a4d943a89d46a47f16e452de~mv2.jpg/v1/crop/x_11,y_0,w_579,h_936/fill/w_414,h_669,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/11305277_TRIGGER%20EMAIL_2KFC-trigger%20email-02%5B4%5D.jpg)
![11305277_TRIGGER EMAIL_5KFC-trigger email-05[6].jpg](https://static.wixstatic.com/media/d37c05_89abff941d50495e9a3063ee6bd47189~mv2.jpg/v1/crop/x_9,y_0,w_580,h_972/fill/w_415,h_696,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/11305277_TRIGGER%20EMAIL_5KFC-trigger%20email-05%5B6%5D.jpg)
![11305277_TRIGGER EMAIL_4KFC-trigger email-04[4].jpg](https://static.wixstatic.com/media/d37c05_05108e74d1a540de86475180c47d539a~mv2.jpg/v1/crop/x_10,y_0,w_581,h_838/fill/w_414,h_597,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/11305277_TRIGGER%20EMAIL_4KFC-trigger%20email-04%5B4%5D.jpg)
