Deliveroo wanted to tell the nation that all its favourite foods were on their app. They also wanted to target families in order to expand their market share outside of London and beyond its Gen Z core demographic.
So we came up with an ad that literally featured as many of Deliveroo’s partners - KFC, Burger King and Wagamama - as we could squeeze into 30 seconds - and one magic Deliveroo bag.
The spot drove record sales for the company for four weeks after the ad aired and was the second most-remembered advert in the UK in September 2019.
Despite displaying legally compliant terms and conditions, the ad was banned after two months following complaints that it was misleading. While this obviously wasn't the desired outcome, it actually sparked further conversation online and in the press, increasing reach and leading to a second substantial peak in sales.
Deliveroo wanted to tell the nation that all its favourite foods were on their app. They also wanted to target families in order to expand their market share outside of London and beyond its Gen Z core demographic.
So we came up with an ad that literally featured as many of Deliveroo’s partners - KFC, Burger King and Wagamama - as we could squeeze into 30 seconds - and one magic Deliveroo bag.
The spot drove record sales for the company for four weeks after the ad aired and was the second most-remembered advert in the UK in September 2019.
Despite displaying legally compliant terms and conditions, the ad was banned after two months following complaints that it was misleading. While this obviously wasn't the desired outcome, it actually sparked further conversation online and in the press, increasing reach and leading to a second substantial peak in sales.
VDUBLINE
ADVENTURE IN EVERY VAN
Posters advertising VDubline's campervan hire.
With Covid restrictions being relaxed this summer and staycations being the most likely option for UK holiday-goers, VDubline wanted to advertise its range of campervans for hire.
Using beautiful landscapes across Britain, from St. Ives to Cumbria to the Highlands, we showed customers that there’s still plenty of adventure to be had anywhere in the UK - and it's best in a van.
META - FLEX NAIJA
Meta worked with Nigerian creators to bring
the metaverse to Lagos.
In Nigerian culture, the term ‘flex’ can mean many things, but ultimately it’s about expression and enjoyment. Meta wanted to celebrate this and show Nigerians how to take their flex to another level.
We created a first-of-its-kind mixed-reality showcase and immersive concert in Lagos, Nigeria, where top Nigerian creators across music, art, fashion, tech, and comedy came together
to explore the metaverse. Here they discovered new ways to connect with their communities using Meta Spark Augmented Reality (AR), Digital Collectibles (NFTs), and Avatars.
The project included content creators such as Mark Angel, Josh2Funny, Ayomidate, Miss Techy and Tolu Bally, with guests at the event being treated
to immersive live music performances from some
of Nigeria’s hottest stars including Teni the Entertainer, Cruel Santino and Ayra Starr.
Followers and aspiring creators could experience the event through influencer channels and on platform with an interactive Instant Experience and video content.
The event was covered by multiple publications and made it onto national news.
RESULTS
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Over 300 creators attended the event
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Earned coverage from top broadcasters including Arise TV and Channels TV, and featured across primetime news
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Over 50 articles across leading media platforms
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Seven-page feature on Business Day Weekender circulated nationwide
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Coverage across four tier one newspapers
